For those of us of a certain vintage, the term “bum bag” has connotations of stonewash jeans and National Lampoon Vacation movies.
Thankfully, Emily Bitkow and Sarah Hua, the team behind VIVRA®, have created a stylish and functional alternative for the transport of small personal items such as phones, cards, and keys. The VIVRA® pouch (pictured) has a belt-free bi-fold design that securely attaches to the waistband of clothing via a magnetic connection. Due in part to the strength of the magnetic connection, the VIVRA® pouch is suited for both leisure and fitness use. What distinguishes the VIVRA® pouch is a design that intersects between functionality and fashion.
In today’s market, the success of a product is intimately linked to the power of branding and harnessing social media. This is a facet where the VIVRA® brand excels. Emily and Sarah leverage social media through Facebook, and in particular Instagram to promote the brand values of fun, fitness, and vitality. The end result is a dynamic brand campaign, aptly dubbed the VIVRA® Movement, that embraces the vibrant personalities of Emily and Sarah whilst also appealing across a broad market share.
The VIVRA® Movement seems unstoppable, and it is particularly gratifying that VIVRA® is a Brisbane-based company represented by Eagar & Associates. For more information about VIVRA®, please visit www.vivra.com.au.